![]() ![]() someone who will be your personal sidekick, who visits your home once or twice a week and takes care of a variety of different activities, chores and errands that provide highest value for you. If you live in a Hello Alfred building, you will have access to a combination of value-added services to make your life easier and give you back the time and space to focus on what you want to do rather than what you have to do.ĭepending on the type of building you live in, you will have an Alfred, i.e. Hello Alfred is a resident experience platform for residential apartment buildings. How would you describe Hello Alfred in a nutshell? We spoke to Dominic Ainscough, head of marketplace at Hello Alfred, about redefining convenience, the power of relationships and why context matters in selling.ĭominic Ainscough, Head of Marketplace, Hello Alfred It’s a largely untapped line of retail that has the potential to change brand discovery by giving it context. In the process though, Hello Alfred is using the relationship between resident and Alfred to introduce them to new brands within their own home. It partners with residential buildings to provide access to an Alfred – a person who essentially becomes an extension of residents taking care of a multitude of services and chores on their behalf. Hello Alfred wants to give people their time back by taking on the tasks that they don’t want to do. Instead we’re all increasingly feel time poor as we try to balance all the stresses of modern life. Few of us would agree with that statement. ![]()
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